Episode 9: Why Sticking to Your Investment Plan Matters

Published March 17, 2025

Sometimes the best action is no action. This Money Monday, we’re talking about the importance of sticking to your investment plan, even when emotions run high. Learn why staying the course helps pay off in the long run.

Darren Devine, CFP®, CLU®

Financial Planner, Sun Life
President of Devine and Associates Financial Services Inc.

Hello, and welcome to Money Monday, where we help simplify your financial journey. I'm Darren Devine, Financial Planner with Sun Life and President of Devine & Associates. Today, we’re discussing the importance of sticking to your investment plan. When markets get bumpy, it’s tempting to make impulsive decisions, but staying the course is often the best path to long-term success.

Successful investing is not about timing the market—it’s about time in the market. When volatility strikes, many investors feel pressure to sell or make drastic changes. But research shows that emotional decisions can lead to missed opportunities and lower returns.

Having a well-thought-out plan tailored to your goals and risk tolerance gives you a solid foundation. Market dips are temporary, but your long-term strategy is designed to weather those storms. It’s not about reacting to every headline—it’s about focusing on your financial future and letting your plan work for you.

Discipline and patience are the keys to turning your financial goals into reality.

If you’re feeling uncertain about your investments or want to ensure your plan is on track, we’re here to help. At Devine & Associates, we work with you to help build strategies that stand the test of time.

Thanks for tuning in. Don’t forget to like and comment for more episodes filled with tips to make your financial journey a breeze. Until next time, I'm Darren Devine, and you can always talk to us today at DevineAndAssociates.ca!