Episode 24: Why Investing in Canada Matters

Are your investments supporting your goals and your country? This week on Money Monday, Darren breaks down why investing in Canada isn’t just patriotic—it can be a smart strategy for your portfolio. Let’s keep your money working closer to home.

Darren Devine, CFP®, CLU®

Financial Planner, Sun Life
President of Devine and Associates Financial Services Inc.

Hello, and welcome to Money Monday, where we help simplify your financial journey. I'm Darren Devine, Financial Planner with Sun Life and President of Devine & Associates.

When it comes to investing, many Canadians are quick to look outside our borders. But sometimes, the smartest investments are right here at home.

Investing in Canada means supporting the very communities we live and work in. It means backing Canadian companies that help create jobs, innovate in our industries, and contribute to our economy. From strong financial institutions to growing tech and energy sectors, Canada has a diverse and stable investment landscape.

Canadian investments also come with a few advantages—familiarity with our economy, reduced currency risk, potential preferential tax treatment and alignment with national values and long-term prosperity.

That’s not to say international diversification isn’t important—it is. But many investors underestimate the potential right here at home. A portfolio with a solid Canadian foundation can help provide long-term value while keeping your money closer to what matters.

If you're not sure where your investments are going—or if they’re supporting the future you want to build—it might be time for a second look. We’re here to help you explore options that support your goals and your country.

Thanks for tuning in. Don’t forget to like and comment for more episodes filled with tips to help make your financial journey a breeze. Until next time, I'm Darren Devine, and you can always talk to us today at DevineAndAssociates.ca!