Darren Devine, CFP®, CLU®
Financial Planner, Sun Life
President of Devine and Associates Financial Services Inc.
Hello, and welcome to Money Monday, where we help simplify your financial journey. I'm Darren Devine, Financial Planner with Sun Life and President of Devine & Associates. Today, we’re tackling a question many people overlook—who should you trust to give you financial advice, and why does it matter if they’re licensed? Let’s break it down.
Not all financial advice is created equal. A licensed professional brings the training, qualifications, and regulatory oversight needed to provide advice that’s in your best interest. Licensing ensures that your advisor is accountable and adheres to industry standards.
Unfortunately, not everyone offering advice is licensed or qualified. Some may be motivated by commissions or sales targets rather than what’s best for you. This is why it’s essential to know who you’re dealing with and whether they have the right credentials to guide your financial future.
A licensed professional doesn’t just sell products—they create strategies tailored to your unique goals, whether it’s saving for retirement, managing debt, or planning your estate. By working with someone you can trust, you’re ensuring your financial plan is built on experience and integrity.
Financial advice is one of the most important investments you’ll make—so make sure it comes from the right source. If you have questions about your current plan or want to work with a licensed financial planner, we’re here to help. Let’s build your financial future together.
Thanks for tuning in, don’t forget to like and comment for more episodes filled with tips to make your financial journey a breeze. Until next time, I'm Darren Devine, and you can always talk to us today at DevineAndAssociates.ca!