Darren Devine, CFP®, CLU®
Financial Planner, Sun Life
President of Devine and Associates Financial Services Inc.
Hello, and welcome to Money Monday, where we help simplify your financial journey. I'm Darren Devine, Financial Planner with Sun Life and President of Devine & Associates. Today, we’re diving into the power of evidence-based investing—a smart, research-driven approach that helps you make better financial decisions and stay focused on your long-term goals.
Evidence-based investing is grounded in academic research and data, not emotions or market speculation. Instead of trying to time the market or chase the latest trends, it focuses on principles like diversification, keeping costs low, and staying disciplined through market ups and downs.
This approach helps eliminate the guesswork and can help you avoid common mistakes, like overreacting to short-term market noise. By following strategies proven to deliver results over time, you can build a portfolio that aligns with your goals and risk tolerance.
The key takeaway? Investing isn’t about beating the market—it’s about participating in it wisely and letting time work in your favor.
At Devine & Associates, we believe in evidence-based investing because it provides clarity and confidence in your financial journey. Let’s create a plan built on smart, research-backed strategies. If you want to learn more about how this approach can work for you, reach out to us today.
Thanks for tuning in, don’t forget to like and comment for more episodes filled with tips to make your financial journey a breeze. Until next time, I'm Darren Devine, and you can always talk to us today at DevineAndAssociates.ca!