Start your path to financial freedom

With our deep experience and real world insights, we will be your trusted guides in helping to make your goals a reality.

How we help
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We are contracted with Sun Life Financial Distributors (Canada) Inc., a member of Sun Life group of companies. Mutual Funds distributed by Sun Life Financial Services (Canada) Inc.

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Planning that feels personal, because it is

We take the time to understand what matters most to you and create a plan that helps you move forward with clarity and confidence.

Get experienced guidance

From the first conversation to long-term results, our team and network of professionals provide insight and exceptional service that help you achieve lasting financial security and peace of mind.

Build a solid plan

We help you turn your aspirations into a clear blueprint built on a strong foundation of financial knowledge. Together, we uncover opportunities and create strategies that help protect you from risk while keeping your goals within reach.

Protect your future

Imagine your future as the ultimate road trip filled with dreams, goals, excitement and unexpected turns. At Financial Innovators Group, we are your trusted guide, helping provide financial and insurance planning that gives you joy and confidence.

How we help you succeed

Every financial journey is unique—but success always rests on the same four foundations. Plan. Build. Protect. Grow. We’ll be with you through each step, helping you make decisions that bring confidence, clarity and peace of mind.

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Plan for the road ahead

Your life. Your business. Your family. One smart plan.

Before you build wealth, protect your assets, or plan for retirement—you need a clear path forward. Our planning process starts by listening. Whether you're growing a practice, leading a busy family, or eyeing retirement, we want to know your goals, your concerns, and all about your life. Then together, we create a financial plan that fits—not just for today, but for every possible turn down the road.

What to expect from the Planning stage:

  • Life-centered financial roadmapping that considers your personal, professional, and family goals
  • Tax-smart strategies for both individuals and incorporated business owners
  • Business continuity and partner protection planning for professional firms and practices
  • Risk and readiness assessments to prepare for illness, disability, or life's detours
  • Benefit planning that aligns with your business and supports your people
  • Foundational investment planning to grow your wealth with purpose
Explore Financial Planning Services
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Build your plan into action

With your goals clearly mapped, it’s time to build the right foundation. This is where strategy meets action—and where our expertise shines. We’ll help you select the financial tools, investment products, and protection strategies that fit your life and your business.Every decision is made with your long-term vision in mind, so what we build together today continues to serve you tomorrow.

From choosing the right insurance and group benefits to setting up investment accounts or tax-efficient structures, we keep it clear, simple, and tailored. No off-the-shelf advice, just the right moves for you.

Let’s take the next step, together.

What to expect when we build:

  • Tailored product recommendations that align with your goals and comfort level
  • Implementation of tax-smart structures (corporate-class, RRSP/TFSA, holding companies, etc.)
  • Customized insurance solutions including life, disability, and critical illness coverage
  • Group benefits and retirement plans for professional practices and small businesses
  • Investment account setup with a focus on flexibility and long-term growth
  • Ongoing collaboration with accountants, lawyers, and other trusted professionals
See How We Help You Build Wealth
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Protect What Matters Most

We hope you never need it. But if you do, you'll be ready.

You've worked hard to build something meaningful—for your business, your family, and your future. Now it's time to protect it. From unexpected illness or disability to market swings and major life changes, we help you prepare for the things you hope never happen and give you peace of mind if they do.

At Financial Innovators Group, we build protection strategies that are they are thorough—so you're never caught off guard. Whether it's structuring insurance, building partner agreements, or stress-testing your retirement plan, we make sure the life you're building has a solid safety net.

Because true confidence comes from knowing you're covered.

What to expect when we protect

  • Risk assessments for individuals, families, and businesses
  • Insurance strategies for life, disability, and critical illness
  • Business continuity planning to protect practices and partnerships
  • Estate and legacy planning to ensure your wishes are carried out
  • Income protection for pre-retirement years
  • Scenario planning to model what-if situations and help you stay prepared
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Grow Your Wealth with Confidence

We don't just grow wealth—we grow what it makes possible.

With the right foundation in place, it's time to focus on growth—on building the kind of future you've imagined. Whether that means expanding your business, funding your child's education, or stepping confidently into retirement, we help you grow your wealth in a way that aligns with your life.

At Financial Innovators Group, growth isn't about chasing returns—it's about making smart, steady moves that support your goals. We help you navigate market ups and downs, identify opportunities, and adjust your strategy as life evolves. Because what you're growing isn't just money—it's freedom, options, and peace of mind.

What to expect as we grow:

  • Tailored investment strategies aligned to your goals and timeline
  • Tax-smart portfolio growth for both corporate and personal accounts
  • Retirement income planning to convert assets into reliable income streams
  • Education and milestone planning for life's big moments
  • Ongoing performance reviews and adjustments to keep your plan on track
  • Support during market changes to help you stay focused and confident

Meet your Financial Innovators Group partners

Led by partners Brian Burlacoff and Lisa Houston, our team blends decades of experience with fresh, innovative thinking. Brian, a Sun Life Hall of Fame inductee, brings more than 30 years of experience, while Lisa offers deep specialization in insurance and wealth transition planning.

Portrait of Brian Burlacoff, financial planner and partner at Financial Innovators Group.

Brian Burlacoff

MBA, M.Acc., CFP®, CLU®, CHS™, Financial Planner

Sun Life Partner, The Financial Investors Group

Brian helps clients analyze complex financial situations and develop customized plans for a secure future.

Portrait of Lisa Houston, financial planner and partner at Financial Innovators Group.

Lisa Houston

CLU®, CEA, EPC™, Financial Planner

Sun Life Partner, The Financial Investors Group

Lisa helps clients implement insurance strategies to protect families and businesses from the unexpected.

In the media

Money affects many aspects of a person’s life. Money Matters with Doug Jones is where you will get the...

The financial advice business runs in Brian Burlacoff’s family, but he didn’t jump into the...

Advisors can close $600,000 inheritance gap

July 9, 2026 - Brian Burlacoff

Money affects many aspects of a person’s life. Money Matters with Doug Jones is where you will get the...

Join Brian & Lisa at the next event

Our events are your chance to learn, ask questions and gain insights directly from Brian and Lisa. Each session is designed to leave you better prepared and more confident about your financial future. Spots fill quickly so reserve yours today.

Events

Planning for growth as a business owner

Event date and time from May 25, 2026 04:09 PM Eastern Daylight Time to Feb 25, 2027 07:00 PM Eastern Standard TimeMay 25, 2026 04:09 PM Eastern Daylight Time - Feb 25, 2027 07:00 PM Eastern Standard Time

Safeguard your business, prepare with confidence and turn today’s hard work into tomorrow’s lasting rewards. This session gives you practical strategies to protect your practice, navigate change and create a future that works for you, your family and your team.

RSVP

Tax planning strategies for business owners

Event date and time from May 26, 2026 04:14 PM Eastern Daylight Time to May 27, 2026 12:00 AM Eastern Daylight TimeMay 26, 2026 04:14 PM Eastern Daylight Time - May 27, 2026 12:00 AM Eastern Daylight Time

Event location

Smart tax planning can make all the difference in keeping more of what you’ve worked hard to build. Running a business comes with plenty of moving parts – and taxes are one of the most complex. In this session, Brian and Lisa shared practical strategies to help business owners minimize tax burdens, prepare for year-end and make informed decisions that protect both your business and your personal wealth.

RSVP

We understand you and where you want to go

We take the time to understand what matters most to you and create a plan that helps you move forward with clarity and confidence.

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Clarity without the clutter

Financial planning made simple and approachable. No jargon, just clear advice that works for your life.

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Guided by experience, grounded in trust

For nearly 60 years, we’ve helped families and businesses build lasting financial futures with loyalty at the core.

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Advice that fits your life

No templates. No shortcuts. Every strategy is tailored to who you are and where you want to go.

Real value, real results

We don’t sell products. We deliver insight that helps grow your wealth and confidence.

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A full picture approach

From tax and insurance to investments and estate planning, we bring it all together to support your whole life.

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With you at every step

Financial journeys have twists and turns. We’re here as a steady guide, so you always feel supported along the way.